Each year we at Hoopfest want to highlight those who help make the Spokane community environmentally-friendly. What better way to do so than to celebrate Earth Day with our sponsor, Itron?
As a world-leading technology and services company, Itron works every day to create smarter cities and more resourceful communities by helping people use energy and water more efficiently with the right data and smart infrastructure. The company works with utilities and cities to make informed decisions and solve real problems.
“Equipping utilities and cities with the right data leads to informed consumers who can make more knowledgeable, resourceful decisions about their energy and water use,” Sharelynn Moore, VP, Global Marketing and Public Affairs says.
Though April 22 presents an opportunity to give back to our planet, it doesn’t take a special day to appreciate our partnership with Itron.
“We have a long-standing relationship and partnership with Hoopfest. We value this signature event and the energy it brings to this community,” Moore says. “Itron is a world-leading company doing business in more than 100 countries around the world and Hoopfest is the largest 3on3 tournament in the world — feels like a great match, and we make a great team!”
We at Hoopfest see Itron’s work in the community come to life during Hoopfest weekend by supplying our site with garbage and recycling bins.
“I love working with Itron!” says Hoopfest Director of Business Development and Brand Strategy, Bailee Neyland. “It’s one of those companies that you feel great partnering with. This organization has always approached our partnership in how they can give back to the event and the community. They truly are about creating a more resourceful world, while also powering the next generation.”
One way Itron is doing this is through its collaboration with Avista Utilities, the City of Spokane, McKinstry, the University District Development Association and Washington State University to create Urbanova, a living laboratory for business and innovators to partner in the design of technology and applications for the cities of tomorrow.
Through Urbanova, data is collected to empower people and solve urban challenges.
“Urbanova’s mission is to enable healthier citizens, safer neighborhoods, smarter infrastructure, a more sustainable environment and a stronger economy,” Moore says.
To inspire the next generation of innovators, last May, Itron launched an interactive science, technology, engineering and mathematics (STEM) curriculum called “Resourcefulness: An Introduction to the Energy-Water Nexus.” The curriculum aims to address the growing skill gap in STEM-related fields. It is available as an educational app that was created in partnership with University of Texas professor Michael E. Webber and Disco Learning Media.
“The goal of Resourcefulness is to improve water and energy literacy, encourage conservation and resourcefulness, and inspire the next generation toward STEM career paths,” Moore says.
“Not only do our Hoopfesters have the opportunity to positively impact the environment, but our site stays clean,” Bailee says. “Just like our partnership, it’s a win-win!”
If you’re interested in partnering with Hoopfest, check us out here.
To see more ways Itron is helping the community, visit its website here.