Cure Your Post-Hoopfest Blues with Hoopla!

When Hoopfest ends, you might think your 3on3 days are over until next year. Not true! There’s another great 3on3 tournament in the Pacific Northwest. Hoopla is happening in Salem, Oregon, just six weeks after Hoopfest.

This year’s 19th annual Hoopla is bound to be another fun tournament weekend! With 1000 teams, 4000 players, 900 volunteers and thousands of spectators, Hoopla brings all people to the streets of Oregon’s capitol.

Salem’s Hoopla and Spokane’s Hoopfest have similar beginnings. Hoopla was founded by three Salem business leaders who wanted to setup a three-on-three street basketball event that would bring people of all ages together in a family-friendly, community event. Since its inception, Hoopla has been doing just that.

Jason Unruh, Hoopla’s Tournament Director, says that this Hoopla will truly be one for the books.

“More than 50 divisions offer players of all ages, sizes, abilities and both genders the chance to participate at Hoopla XIX,” Unrah explains. “A new Friday 2×2 tourney and our USA Basketball National Championship Qualifying Tourneys are highlights as well.”

In looking back at all his favorite memories at Hoopla, Unruh was able to point to a few specific moments that stand out.

“So many fun times — many having to do with the dunk or 3-point Contests, some legendary performances, some special appearances by basketball royalty and such disparate personalities as Meadowlark Lemon, Bill Walton and Shann “The Prof” Ferch,” Unruh said. “But mostly just the commitment and passion the Oregon community has for Hoopla.”


Registration for Hoopla is just $169 per team! Teams that sign up before June 18 get $20 off their registration fee. Registration closes on July 13, so make sure to get your team signed up soon for a guaranteed spot and the discount.

Each team can pick their division based on skill level. All are welcome at Hoopla! From competitive to recreational divisions, coed, gender, family, wheelchair and kids’ divisions, everyone can find a place in the tournament and make lifetime memories.

Don’t want to play, but want to have a hand in Hoopla’s success? Become a volunteer! Hoopla is almost entirely volunteer-driven. Between monitors, referees, court tape applicators, equipment transporters, set-up crew, tournament organizers and more, hundreds of people help make Hoopla possible! Without them, Hoopla would not be able to reach such greatness.

If you would like information on becoming a volunteer or have a youth-oriented group or organization that would like to help, please contact Tournament Director, Jason Unruh at 503-881-6066.

Hoopla is not just a fun weekend of basketball. Over the years, Hoopla has generated more than $500,000 for local youth sport activity groups, primarily through service agreements with those teams and programs. To register for Hoopla or to find more information, click here!

Just because Hoopfest will be over, does not mean that your summer basketball should be! Head on down to Hoopla for another weekend of basketball fun!

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