Logos, t-shirts and ads (oh my!) are just a few projects that Hoopfest needs talented designers to assist on. Earlier this year, we brought on Gaye Hallman as a volunteer designer to assist her with an internship requirement for school.
“I remember first meeting Gaye and looking over the design samples she had provided for her internship interview,” says Hoopfest Director of Brand Strategy and Business Development, Bailee Neyland. “There was one she had developed for a campaign that was creative and captivating; we like those characteristics in our Hoopfest designers.”
On Saturday, March 11, Hallman was recognized for that particular campaign advertisement, which you can view below. She was chosen as a recipient of a 2017 American Advertising Award for her outstanding work. “At first I thought it was a joke or spam,” Hallman says. “Once I was told by my professors that it was correct, I was overwhelmed and couldn’t believe it!”
Hallman was invited to the American Advertising Awards Show – Big Band Grandstand at the Spokane Convention Center to celebrate area designers.
“When I went to the Awards ceremony and saw other students being honored, I was proud of myself and encouraged that maybe I am in my element after all,” says Hallman. “It was an amazing feeling.”
From a young girl being intrigued by billboards she passed during family road trips, to a woman being reassured by her art, Gaye Hallman and her creativity have become a welcomed component of Hoopfest.
Graphic design, marketing and branding are integral day-to-day operations at the Hoopfest office. Consistency is of upmost concern and we rely on our designers to effectively share our message; the Hoopfest hype is real and really important to us and our following!
“I was a little nervous because of the status and magnitude of Hoopfest,” says Hallman, “but the organization is very professional and the staff is great. There’s nothing like Hoopfest weekend, and I am honored to be a part of the organization that makes it happen!”
If you’re interested in being a Hoopfest designer, please reach out to firstname.lastname@example.org.