Pepsi: Quenching your thirst as our Major Sponsor

Secret’s out — Pepsi Beverage Company is our Official Beverage Sponsor and new Major Sponsor of Hoopfest 2017!

Pepsi — also an official partner of the NBA — focuses their efforts on creating a healthier relationship between people and food while continuing to grow their business. They have a wide range of brands and products, including Mountain Dew.

“We are excited to be partners and will be providing Hoopfesters with the chance to try some of our newest Mountain Dew products including Mountain Dew Spiked Lemonade and Mountain Dew Label series to name a few,” says Julie Ray, Field Marketing Manager for Pepsi.

The Mountain Dew Label series brings some unique premium beverages including the Black, Green and White labels. Mountain Dew Black label is a crafted dark berry that is the perfect complement to any experience that requires a little extra edge. The Green label is a crafted green apple kiwi good for classing up the joint with a fierce flavor. Finally, the White label is a crafted tropical citrus that brings an unexpected punch to any occasion.

With all these new, delicious flavors coming out, be sure to check out the Pepsi sampling booth at Hoopfest!

“We love the chance to interact with our consumers at a local level,” Ray says. “Hoopfest is an awesome event with over 14,000 games played over the course of the weekend. We’re thrilled to take part and delight our fans with Mountain Dew to quench their thirst.”

Hydrating while you hoop is important! With all the Pepsi and Mtn Dew products available during Hoopfest 2017, you’re sure to find something to satisfy your tastebuds. While new Mtn Dew products will be unveiled, there will be plenty of other options, including Aquafina, Gatorade and refreshing lemonade.

“We are excited to partner with Pepsi to quench the thirst of Spokane’s quarter of a million Hoopfesters,” says Bailee Neyland, Director of Brand Strategy and Business Development. “As a new Major Sponsor, and with their diverse variety of products, Pepsi has ensured to provide a beverage that everyone can enjoy during our tournament weekend!”

No matter what your role in Hoopfest is — playing, monitoring or simply spectating — make sure you stop by the Pepsi booth to sample some of the newest Mountain Dew products on the market.

Our Major Sponsors help us to ensure we give Hoopfesters the Best Basketball Weekend on Earth.

This is just one more way we make the Best Basketball Weekend on Earth that much better.

To learn more about Mountain Dew’s labels and nutrition facts, check out this link!

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